Monday, May 20, 2024

Corporate News

OliveYoung introduces ‘AllYoung Health Dive’


OliveYoung is holding a health product exhibition, ‘AllYoung Health Dive’. 


‘AllYoung Health Dive’ is an event that specially sells health-related products such as slimming and oral products. It will be held three times in May, August, and November at OliveYoung online and offline.


The first AllYoung Health Dive will be held from May 1 to 7. Under the theme of ‘Slim Beauty & Healthy Smile’, we introduce slimming (diet) and oral products. We suggest products based on keywords related to daily health concerns. Participating brands include Vital Beauty, grn+, Dentiste, and Yusi Mall.


OliveYoung will give away a ‘Health Dive Kit’ on a first-come, first-served basis when purchasing event products on May 1. It consists of slimming and oral product experience. If you answer the health quiz correctly on the mobile app, you will be entered into a drawing to win a prize.


Last year, sales of health-related products at OliveYoung increased by 27% compared to the previous year. The number of wellness products, including health products, has doubled compared to before COVID-19. The analysis is that the rapid increase in the MZ generation investing in health care has had an impact.


An OliveYoung official said, “We launched the wellness curation service ‘Health+’ in March. This month, we launched ‘All Young Health Dive’, which introduces promising K-health brands. “Following K-beauty, we will provide various support to help K-health brands grow in domestic and overseas markets.”