AllGrace (CEO Kim Kang-il) joined hands with City Duty Free to launch a K-beauty select store at Incheon International Airport T1 Passenger Terminal. The store will officially open in early March after its tentative opening on January 17th.
The K-Beauty editorial store introduces about 100 indie brands that are attracting attention at home and abroad. About 10 famous influencer brands will also enter the store. You can try out brands sold online in person and then purchase them.
AI skin measurement service is also provided. After a 30-second skin diagnosis, cosmetics tailored to the individual are recommended.
AllGrace worked hard to select the brand together with City Duty Free. We targeted foreign consumers from the store planning stage. This is to promote Korea’s excellent cosmetics to foreigners. We plan to select K-beauty brands with product capabilities and present them to consumers.
Oh Hye-bin, cosmetics buyer at City Duty Free Shop, said, “Korean indie brands are popular in the global beauty market. This is because it reflects the diverse needs and tastes of consumers. “We will attract competitive indie brands to City Duty Free cosmetics stores,” he said.
Kwak Seong-eun, director of AllGrace, said, “We have gathered sensuous indie brands in one place. We plan to widely promote differentiated indie brands. “This is a strategy to increase the global competitiveness of K-beauty by quickly sharing new beauty products and trends.”