3CE is expanding domestic and overseas distribution to capture consumers in their 20s and 30s.
3CE has opened stores in Naver Store, Olive Young Online Mall, KakaoTalk Gift, Beauty Curly, Musinsa Store, and ZigZag. Popular products are sold in 16 domestic online malls. Thanks to this, 3CE ranked first in sales in the K-beauty makeup category in KakaoTalk Gifting in 2023.
Offline stores such as Aulo Olive Young, Chicor, and duty-free stores have also increased. Olive Young's 3CE 'Blur Matte Lipstick' recorded high sales last year.
An aggressive sales strategy is also being implemented in China. 3CE brand store opened on Tmall and JD.com. On Tmall, 3CE ranked second in sales in the mass makeup category in 2023. Douyin Live Commerce is also continuing to grow. 3CE's goal is to increase its stores in China.
A 3CE official said, “Consumers in their 20s and 30s are very interested in cosmetics and sensitive to trends. This is a step to expand the distribution network so that they can purchase 3CE quickly and easily. The official online mall has been improved into a global mall for overseas consumers. “We will increase consumer satisfaction by combining various products and experience elements,” he said.