Monday, February 19, 2024

Corporate News

Makeheal operates a pop-up store at Kintetsu Department Store in Japan


Makeheal will operate a pop-up store at Kintetsu Department Store in Osaka, Japan until February 15th.


We plan to introduce Makeheal's flagship products to Japanese consumers and hold various experience events.


Makeheal is a color brand operated by L&P Cosmetics. Last year, pop-up stores opened at Tokyu Scramble Square in Shibuya and Namba Marui Department Store in Japan. Among the five brands that opened pop-up stores in two locations, it ranked first in sales.


The product that ranked first was the ‘Art Croquis Stick Shadow’ 3-piece kit. More than 100,000 units have been sold since its domestic launch. We suggest easy and quick eye makeup using 3 steps. It comes in a cream formulation, does not flake off, and is long lasting.


This product can be used not only as an eyeliner, but also as a cute eyeliner, shadow liner, and highlighter.


YouTuber Pony appeared on Donga TV's 'Style Me 7' and garnered attention. Pony revealed how she completed her eye makeup in 3 minutes using Makeheal Stick Shadow.


A Makeheal official said, “K-beauty is continuing to grow in popularity in Japan. Each pop-up store received great interest from consumers. “We will develop products that fit Japanese trends and strengthen local marketing to increase sales,” he said.