Monday, February 19, 2024

Corporate News

Manyofactory, Inside Japan with Kentaro Sakaguchi

Shibuya Station outdoor advertisement… Expand digital marketing


ManyoFactory is working with Japanese brand model Kentaro Sakaguchi to promote their products.


The company began outdoor advertising at the central ticket gate of Shibuya Station in Tokyo, Japan, on October 16. Next, advertisements were hung inside and outside Shibuya Station, which has a large floating population. Advertisements will be running on Yamanote Line carriages until December.


ManyoFactory selected Japanese actor Kentaro Sakaguchi as the brand face in August. He filmed various advertising pictorials and videos with him. Kentaro Sakaguchi has appeared in several dramas and movies and has been recognized for his acting skills. He also had a wide fandom in Korea.


ManyoFactory said, “We are working with Kentaro Sakaguchi to target the Japanese market. “The strategy is to increase brand awareness by carrying out outdoor advertising and digital marketing,” he said.


ManyoFactory ranked first in sales several times on Japan’s Q10 and Rakuten. The representative product is ‘Galactomy Niacin 2.0 Essence’. It is a whitening product that improves dull skin tone and brightness. It restores the skin's natural bright and transparent glow. It was selected as the number one selling essence for a single product by Q10 in Japan.