Monday, February 19, 2024

Corporate News

Hinok˟The Point of View pop-up store


Hinok runs ‘The Hand Balm’ pop-up store at Point of View in Seongsu-dong, Seoul. From the 24th of this month to December 20th, from 12:00 PM to 8:00 PM. 


Hinok The Hand Balm is a product that comforts tired hands. We plan to convey a new meaning about hands at Point of View, a space that highlights creative scenes and tools. Visitors can relax and enjoy creative moments by applying The Hand Balm to their hands.


The pop-up store also sells sets made by Heenok and Point of View. It consists of Point of View stationery, The Hand Balm, and Jeju Cypress deodorant. A clean and emotional package stimulates the desire to own it. It was released as a limited edition set, adding to its rarity.


The Hand Balm is a hypoallergenic moisturizing product containing Jeju cypress. The balm formulation gently melts into your hands and leaves them moisturized. It wraps your tired hands comfortably and smoothly.