Sunday, November 19, 2023

Corporate News

‘Zen Brush Collection’ won the Makeup in New York Innovation Award


HNB Corporation participated in the 'Makeup in New York' expo held at the Javits Center in New York, USA from September 20th to 21st.


‘MakeUp in New York’ is a global B2B beauty event. Connects cosmetics and accessory suppliers with skincare and makeup brands. A variety of global beauty companies such as L’Oréal, Estee Lauder, and Sephora participated.


At this year's event, about 4,500 visitors visited the booth. Analysis shows that the beauty market has improved since the coronavirus pandemic and the number of visitors has increased.


At Makeup in New York, HNB Corporation focused on introducing cosmetic accessories. Buyers' attention was focused on cosmetics that combined advanced technology and design. Global customers such as Estee Lauder, Sephora, Chantecaille, and Revlon visited HNB Corporation's booth and conducted business consultations.


'Zen Brush Collection' was selected as a finalist for the Makeup in New York 'Innovation and Trend Awards'. It was selected from over 100 candidates and proved its world-class quality.


The Zen Brush Collection is a modern reinterpretation of Oriental beauty. The motif was taken from the door of a traditional Korean house. Just as you encounter a new scenery every time you open a window, it means that you encounter your own changing appearance every time you apply makeup.


The brush bristles contained 60% corn-derived PLA. Carbon emissions were reduced by using environmentally friendly raw materials. It received high scores in the oriental design, soft hair, and comfortable use.


Since 2015, HNB Corporation has been participating in overseas beauty fairs every year, including △ Makeup in Paris, △ Makeup in LA, and △ Makeup in New York.


The products that won awards at these events included △ Mini Cone Makeup Brush △ Paper Handle Applicator △ AND OR Brush.