“The Chinese market is over? Look at the consumer and judge for yourself!”
Advice from a Chinese practical expert with over 20 years of experience... You have to experience the rapidly changing distribution environment and consumer changes firsthand.
“You can see as much as you know, feel as much as you see, understand as much as you feel, and realize and practice as much as you understand.” The future of the Chinese cosmetics industry, market, and consumers is seen by a few people who have gone through the entire process from the front line of the Chinese cosmetics market to product planning, marketing, sales, and CEO over the past 20 years, which has seen a 'big bang' level of growth. What will the purchasing pattern be like? Although it is a broad issue that an interview of one or two hours would not be enough, one word emphasized by Ki